Let me tell you something, I'm not usually a sucker for something unconventional--which explains why I don't really enjoy liquid lipsticks as much as half the population of people in the world do. I can definitely live without it. That being said, I do have a lot of respect when a brand has new unique idea on how to sell their products. Since beauty community has become a huge hit these past years, it's getting harder for makeup companies to create something completely new to the market, but with catchy names like Holographic Stick, Eye Pigment, and Lip Pigment, you definitely will be interested to take a peek.
Enter Milk Makeup; the fairly new 'it' brand around the corner. I blame the internet and all the cool girls (and guys) who rave about this brand all over the world wide web. First of all, their packaging concept is just so adorable and brilliant. The products look like what an alien space-age babes would only use. How can something minimalist yet futuristic can also look playful at the same time? Other crazy products they had created include Cooling Water on a roll-on stick (whaaaaat?) and Sunshine Oil in a portable rollerball pen (ah-dorable name by the way, ugh) which, to be honest could be just a big marketing gimmick bs, but whatever it is, the idea works.
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